The small matching marks at the beginning and end are functioning as cartouche or name-enclosure markers in this modern design. A cartouche traditionally enclosed a royal name, although modern hieroglyph-name activities commonly put anyone’s name inside one.

The figures face left, so the inscription begins on the left and is read toward the right. Egyptian figures face toward the beginning of a line.

Symbol Sound or function
Folded cloth S
Vulture A/ꜣ
Mouth R
House plan H
Mouth R
Quail chick W, adapted as O
Two reeds Y
Reclining lion RW, often adapted as L in foreign names
Seated woman Female-name determinative

That produces approximately:

S-A-R-H | R-O-Y-L + female person

This is a consonantal rendering of Sarah Royal. The second a in Sarah and the unstressed vowel in Royal are omitted because Egyptian writing generally did not record vowels in the same way English does.

The figure shown appears to be Gardiner B1, the ordinary seated-woman sign. It is placed after a woman’s name as a determinative: it is not pronounced but tells the reader that the named person is female.

There is a separate Gardiner sign, B7, specifically depicting a queen wearing a diadem and holding a flower. The figure in your image does not appear to have that flower or royal headpiece.

The inscription is intended to read “Sarah Royal.” The boundary marks identify it as a name, the central signs approximate its sounds, and the seated woman indicates that Sarah is female.

The seated woman does not supply part of the word Royal; Royal is represented by the mouth, quail chick, two reeds, and lion.